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Market Linkage

Market linkage connects farmers directly to buyers and markets, improving access, transparency, and profitability. It eliminates middlemen, ensures fair pricing, and enables farmers to benefit from modern supply chains and digital tools.

Objectives of Market Linkage

To provide direct access to markets for farmers.
To reduce post-harvest losses by enabling timely sales.
To ensure fair pricing and eliminate middlemen exploitation.
To build long-term partnerships between producers and buyers.
To support aggregation, branding, and value addition.

Types of Market Linkages

Direct Market Access:

Farmers sell directly to consumers, retailers, or aggregators.

Digital Marketplaces:

Platforms like eNAM, AgriBazaar, DeHaat enable transparent transactions.

FPO & FPC Led Linkages:

Producer groups negotiate better prices with bulk buyers.

Contract Farming:

Pre-agreed pricing and quantity reduce market risk.

Institutional Buyers:

Tie-ups with processors, exporters, and government procurement.

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Patna – 1st floor, GFHS, Plot No – 1598, Gyan Jyoti Lane, Opp. St. Karens School, Gola Road, Patna – 801503.

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+91 7321983278, 9648393392, 9708177777